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FirstEnergy at a Glance
FirstEnergy (NYSE: FE) is dedicated to safety, reliability and operational excellence. Headquartered in Akron, Ohio, FirstEnergy includes one of the nation's largest investor-owned electric systems, more than 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, and a generating fleet with a total capacity of more than 5,000 megawatts.
About the Opportunity
This is an open position with FirstEnergy Service Co., a subsidiary of FirstEnergy Corp. [SC00]
The position reports to the VP; Marketing, Product Development & Energy Efficiency and is located at the Corporate Office in Akron, Ohio.
The Director, Marketing will lead a team of marketers responsible for the strategy, planning and execution for the enterprise, with primary focus enabling the Company’s Consumer Products related businesses. Consumer Products businesses within the Company are both established as a 1.) limited regulated portfolio of offerings (products & services) to the Company’s operating territory customers and 2.) evolving as an unlimited free-enterprise portfolio of offerings to more broadly meet the expanding needs of customers. The role will also include (but not be limited to): driving demand & conversions for offerings; marketplace identification, development and management; campaign development and management (awareness, tactical and continuity); marketplace and commerce support (e-tail retail), customer experience (CX), user experience (UX); offering(s) portfolio support; customer segmentation and persona development, customer journeys and road-mapping development and fulfillment; marketing channel optimization; content marketing; offering(s) & brand development and management; messaging, packaging, and delivery of our offerings to market. The position will also be responsible for supporting the Company’s innovation engineering process for bringing new offerings, features and benefits to market through working closely with portfolio analysts while leading customer research, data and analytics. This is a core role working within co-department areas: Operations, Consumer Offerings, Product Development & Innovation as well as working collaboratively with peer-level departments in support of our Consumer Products businesses to drive KPIs for 1.) deepening customer engagement, and 2.) drive sales and grow margin.
Benefits, Compensation & Workforce Diversity
At FirstEnergy, employees are key to our success. We depend on their talents to meet the challenges of our changing business environment. We are committed to rewarding individual and team efforts through our total rewards philosophy which includes competitive pay plus incentive compensation, a company-sponsored pension plan, 401(k) savings plan with matching employer contribution, a choice of medical, prescription drug, dental, vision, and life insurance programs, as well as skills development training with tuition reimbursement. Please visit our website at www.firstenergycorp.com to learn more about all of our employee rewards programs. FirstEnergy proudly supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H-1B visas at this time.
Safety is a core value for FirstEnergy and is essential to all of our business activities. We ensure employees have the tools, information, and processes to perform their duties in a manner that assures safety for themselves, their co-workers, our customers and the public. Our goals are to provide a safe work environment, to maintain an accident-free, injury-free workplace, and to promote and maintain public safety. To meet these goals, we dedicate ourselves to achieving world-class safety standards.
FirstEnergy Human Resources Team
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